Content Brief Checklist

How to use it: Save the checklist, work through it during your review, and record notes beside each item. The goal is to create a prioritised action list, not to tick boxes for the sake of it.

Define primary search intent
Choose primary and secondary keywords
List audience questions
Collect proof, examples and product/service details
Define page structure
Add internal link targets
Add CTA and next step
List FAQs
Specify tone and reading level
Check competitor gaps
Include images or diagrams needed
Define update/review date

What to do after the checklist

Group findings into quick wins, important fixes, longer-term projects and items that need data before a decision. This makes the checklist useful for internal teams, freelancers or agency conversations.

Need a clearer marketing plan?

Send your website, offer, target customer and current marketing channels. Identify Marketing helps turn SEO, SEM, email and analytics into a practical next-step plan.

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