Google Ads Launch Checklist
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[ ] Confirm campaign goal and conversion action
[ ] Separate brand and non-brand campaigns
[ ] Group keywords by intent
[ ] Use negative keywords before launch
[ ] Match ads to landing pages
[ ] Check location targeting
[ ] Check ad schedule and devices
[ ] Confirm conversion tracking fires correctly
[ ] Use UTMs consistently
[ ] Set daily budget and bid strategy
[ ] Review extensions/assets
[ ] Schedule first optimisation review