Content Brief Checklist
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[ ] Define primary search intent
[ ] Choose primary and secondary keywords
[ ] List audience questions
[ ] Collect proof, examples and product/service details
[ ] Define page structure
[ ] Add internal link targets
[ ] Add CTA and next step
[ ] List FAQs
[ ] Specify tone and reading level
[ ] Check competitor gaps
[ ] Include images or diagrams needed
[ ] Define update/review date