Ga4 Tracking Checklist
======================

[ ] Confirm GA4 installed once
[ ] Confirm GTM container if used
[ ] Define primary conversions
[ ] Separate micro events from conversions
[ ] Test form submits and phone clicks
[ ] Check ecommerce events if relevant
[ ] Use consistent UTMs
[ ] Exclude internal traffic where practical
[ ] Link Search Console if useful
[ ] Review channel grouping
[ ] Create simple dashboard
[ ] Check monthly data quality