Email Campaign Checklist
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[ ] Define audience segment
[ ] Write one clear campaign goal
[ ] Check subject line and preview text
[ ] Personalise where useful
[ ] Check all links
[ ] Test on mobile
[ ] Proofread offer and expiry dates
[ ] Check unsubscribe footer
[ ] Send test email
[ ] Review deliverability basics
[ ] Schedule send time
[ ] Review opens, clicks and conversions after send