Lead quality matters
ROI models are only as good as the assumptions. Track source quality, sales outcomes, refund rates and repeat purchase behaviour where possible.
Estimate return using monthly spend, leads, close rate and average customer value.
ROI models are only as good as the assumptions. Track source quality, sales outcomes, refund rates and repeat purchase behaviour where possible.
Send your website, offer, target customer and current marketing channels. Identify Marketing helps turn SEO, SEM, email and analytics into a practical next-step plan.