Google Ads Launch Checklist

How to use it: Save the checklist, work through it during your review, and record notes beside each item. The goal is to create a prioritised action list, not to tick boxes for the sake of it.

Confirm campaign goal and conversion action
Separate brand and non-brand campaigns
Group keywords by intent
Use negative keywords before launch
Match ads to landing pages
Check location targeting
Check ad schedule and devices
Confirm conversion tracking fires correctly
Use UTMs consistently
Set daily budget and bid strategy
Review extensions/assets
Schedule first optimisation review

What to do after the checklist

Group findings into quick wins, important fixes, longer-term projects and items that need data before a decision. This makes the checklist useful for internal teams, freelancers or agency conversations.

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