Essential marketing tips I’ve used to grow my own eCommerce business

We’re bit on practicing what we preach at Identify. 

So, along with teaching all my clients everything I know about marketing. I also happen to have my own little ecommerce side hustle that seems to suck up any bit of spare time I have left. It’s a fully functioning profitable business and it’s also my testing ground. SO when I teach you something, I know for a fact it works.

Like many of you, I’ve built this business from the ground up. Even down to building the website. So far, its all been just little old me. 

Now, I’m not going to say it’s been a breeze. In fact, it has been lots of late nights. When everyone else has gone to bed, I’ve still been tapping away on my laptop trying to get it off the ground. 

However, (and here comes the bragging bit) for the last 3 months my sales have been rocketing. In fact, I have been able to double the previous month’s online sales.  I haven’t even started all the tricky ideas I have up my sleeve. I’ve kept it really basic.

So now, I’m going to give you my secrets. And I think you’ll be surprised how easy it is to do yourself.

Consistency

Nothing ever happens overnight. Think back to the old story of the tortoise and the hare. The simplest thing you can do for your business is to keep going. A little bit every day. Whenever one of my coaching clients says they couldn’t possibly get through everything we’ve discussed, I reply with “Just do 1 thing a day, that’s all” But at least do something. Some ideas I use are:

  • Just start with posting on your selected social media platforms at least 3 times a week.
  • Replying to customers as soon as possible. Don’t leave it for a week to reply. And if you can’t get back to them in time, leave an autoresponder acknowledging their email and the timeframe they can expect to hear from you.

Update your SEO

Pick a different keyword each week and optimise your website for it. That means simply rewrite your content to make the very best use of the keywords you want to rank for. Maybe even write a blog that answers a common question relating to that keyword. Keep in mind that google is a pretty advanced platform. Simply reusing your keyword multiple times and adding no real value, won’t help. Below are a few things I do myself:

  • Write a blog. Your business may be a carpentry one and your keyword could be ‘pergola’. The aim is to get customers to hire you, to build their pergolas. So, you could write a blog talking about why hiring a carpenter to build your pergola is safer than doing it yourself. Or perhaps another one about the best type of timber to use in a pergola.
  • Add ‘Alt tags’ to all of your images. When you upload your images to your website, you are asked to add an ‘Alt tag’ Make these relevant to your business. For example, I use the following: My business name, followed by the product name then just a couple of words that help describe the image in a way that fits into my brand. You can even add a location if you’re a local business. The carpenter above could use the following: ‘Timberman Carpentry Large hardwood timber Pergola in a backyard in Albury Wodonga’

Social Media

It’s true, you have a thousand better things to do than be on social media each day. However, that doesn’t mean you can’t post regularly and interact. In fact, if you’re not posting, don’t bother running ads. They won’t be anywhere near as effective. In order to make it faster and easier, use a single scheduling platform (I use zoho social) to schedule all of your posts each month. Then as people comment, make sure you reply. It’s that easy to make sure you’re posting all week long.

Email Marketing

No, it’s not spam! And if your customers think it is, then you’re doing it wrong. When you know what your customers want to hear about, then talk to them about that. It’s no point an accountancy firm telling a 20 year old about the best options for retirement. But if you tell them about how to get the best out of their tax return, they’re probably going to be all ears (or eyes)! I personally use Active Campaign in my ecommerce business, to segment my customers and give them the information they want to know more about and less of the stuff they don’t. And it works. It develops trust and trust creates a happy client or customer. And many times, help convert a fan to a customer. 

These are just some of the easy-to-follow things I do, to build my own ecommerce business. And the proof is in the pudding. Sales are growing and so is my online following and database. So, give a few of these things a go.

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